by David Alvord
Ground Game: Check
Conservative credentials: Check
Authenticity: To be determined
All that Mitt needs to deliver the knock-out punch is to somehow show his authentic human side. The New Hampshire primaries made me realize how much emotion plays a part in people's decision making when voting for a president. Mitt has been running his campaign like a business. No one doubts that he has done well...and I have no doubt that Romney's skills would translate very well to the presidency. Romney needs to bust out the baby pictures. Tell some nogstalgic stories from his Michigan childhood. Show the pictures of when he was in the high school play. Talk about some memories that other Michiganders may be able to relate to. Name prominent streets and landmarks that shaped his upbringing. Talk about falling in love with Anne.
Mitt, everybody knows that you are the most qualified, and the best. People just need to have an emotional connection to seal the deal. Sure, bring up the economy. Bring up your economic policies. But don't forget to talk about your personal life. You have a great personal life! You should be showing that off...along with a little self-deprecating humor in the mix.
Republicans want to vote for the most conservative...but they also want the guy who they have had some kind of emotional connection with. I know that mine is just another blog...but I hope that someone from the Romney campaign can get this message to Mitt. I think that if Romney could better emotionally connect with people, then he would be unstoppable. And I am not criticizing. Romney has been good, but it is time to be great.