Wednesday, January 9, 2008

Almost the complete package

by David Alvord

Endorsements: Check
Fundraising: Check
Appearance: Check
Organization: Check
Ground Game: Check
Ability: Check
Conservative credentials: Check
Authenticity: To be determined

All that Mitt needs to deliver the knock-out punch is to somehow show his authentic human side. The New Hampshire primaries made me realize how much emotion plays a part in people's decision making when voting for a president. Mitt has been running his campaign like a business. No one doubts that he has done well...and I have no doubt that Romney's skills would translate very well to the presidency. Romney needs to bust out the baby pictures. Tell some nogstalgic stories from his Michigan childhood. Show the pictures of when he was in the high school play. Talk about some memories that other Michiganders may be able to relate to. Name prominent streets and landmarks that shaped his upbringing. Talk about falling in love with Anne.

Mitt, everybody knows that you are the most qualified, and the best. People just need to have an emotional connection to seal the deal. Sure, bring up the economy. Bring up your economic policies. But don't forget to talk about your personal life. You have a great personal life! You should be showing that off...along with a little self-deprecating humor in the mix.

Republicans want to vote for the most conservative...but they also want the guy who they have had some kind of emotional connection with. I know that mine is just another blog...but I hope that someone from the Romney campaign can get this message to Mitt. I think that if Romney could better emotionally connect with people, then he would be unstoppable. And I am not criticizing. Romney has been good, but it is time to be great.


Cold Leftovers said...

I could not agree with you more! His speech last night with his family in the background was amazing and I watched the video on the FiveBrothers blog today. He is human, and he is a great family man, and great person to lead our country!

Anonymous said...

Did you see the speech at the National Call Day where Mitt raised $5million bucks today? He is not backing off one bit, and it seems he's taking your advice about telling his own story.

Anonymous said...

Mitt's something I wrote for ya, hope you like it...and rock on!!!

I realize now that I’ve been wrong about Mitt Romney all along. I have been mystified by the ability of Republicans to support George W. Bush when they know he is lying to them, but that somehow Republicans did not extend Mitt the same support given his repeated problems with the truth. But now I think I understand it.

George Bush is a straight ahead liar, he can lie repeatedly with a straight face to his adoring Republican adherents, people know he’s lying, but since they like him they are OK with it. They believe (like most sentient beings on the planet) that Bush is an amiable dunce, but they just plain like the guy so they’ll accept what he says, even if they know that he’s not being truthful with them.

Mitt, on the other hand, is not a straight ahead liar; at least he’s not perceived in that way. He is viewed (by most sentient beings on the planet) as a panderer, one who will change any position, wiggle out of any past opinion, slither away from any previous statement, all with a pasted-on smile. Bush’s lying is straightforward, bold, readily apparent, free from nuance. Mitt is all about nuance; it’s actually entertaining to watch him try and explain his past support of gays, of abortion, seeing his father march with MLK. His slick rationalizations, professionally packaged, rehearsed and delivered with a faux-conviction that makes his new position seem somehow heroic, its marketing genius. Except that people aren’t buying it. Clearly they will accept lying from people they like, but they can’t accept pandering insincerity from somebody they don’t like.

Of course Mitt is well-schooled in the insincerity business. He’s the guy who told you (and expected you to believe it) that when Bain Capital bought your company and you were one of the 25% of employees to be laid off, this was actually a good thing for you. He was the person who, when Bain bought the factory where you worked and shut it down to move the operation to China, that this was progress. He was the guy who, when he bought the business where you worked and cut your benefits, told you that it was for you and for good of the company.

What Mitt knew then, and knows still today, is that those things actually were good. But they weren’t good for you, your co-workers, your friends, they were good for him, and the small group of managers who would buy a company, gut it, break it up and re-sell it at an enormous profit. Mitt and his partners were left with millions. You were left without a job, and with Mitt’s voice ringing in your ears telling you how great the whole thing was. The thing is, Mitt wasn’t exactly lying to them, he was simply, painfully, obviously, insincere. Bottom line: people will accept lying from a known liar as long as they like him. People will not accept insincerity from one well known for it, even if they do like him. Of course, with Mitt, they don’t seem to like him, either.

It’s clear that, with Mitt and his handlers, the belief is that it’s all about marketing. If they package the product in a certain way hopefully enough people will look past their misgivings about the brilliant panderer and vote for him anyway. But over the long haul, people will inevitably see through the packaging and get an unadulterated view of the product, and when they see the real Mitt they don’t like what they see. Would that all Americans are able to get a similar, unvarnished view of the man. If they do, then the Mittanic, which has struck dual icebergs in Iowa and New Hampshire, will slip quietly beneath the surface of the political landscape in our beloved country. Here’s hoping!

Have a nice day,


Lori said...

I hope Mitt does see this. Show your personal side. Connect with people. Most people vote for presidents the way they choose a spouse. It's not rational. Focus entirely on this in ads at this point. Break out the home videos. They're great.

hayjade said...
I hope this link works, it is the link to the mitt romney myspace and it looks as though someone checks it almost daily, you may want to send notes to them there.

hayjade said...


let me try that again and if it doesnt work just google mitt romney myspace. You might also mention in a delicate way, for mitt to go easy on the hair color...gray is Okay...and it looks better on him(plus coloring makes the hair thinner) thanks.